Marketing Programs


Our in-house staff of interactive marketing experts uses digital tools, customized marketing campaigns and the latest, most advanced technologies to promote our parking facilities through the power of the Internet. From our development of custom client websites to our branded, easy to use city-specific web pages with full search functionality to our development of customized, location-specific marketing campaigns and the use of social media, we make sure the parking public can easily find and access our parking locations. Our Click and Park reservation and pre-payment engine enables parkers to reserve and pay for their parking online, in advance, providing certainty and peace of mind for them and prepaid parking revenues for our clients.

We augment our Internet-based marketing efforts with other revenue-generating methods. Our relationships with select advertising and marketing promotion companies provide our clients with new opportunities to enhance revenue. Regular market studies and analyses enable us to optimize pricing structures while remaining market-competitive. And our proprietary Pay Park & Go automated parking system converts under-utilized locations into revenue generators with no on-site labour.

Our revenue-generation capabilities include:

  • Website and marketing program development
  • Mobile consumer apps
  • Search Marketing
  • Social media campaigns
  • Click and Park reservation and pre-payment engine
  • Rate surveys, pricing optimization
  • Strategic marketing and advertising relationships
  • Fully-automated technology integration